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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

appearance

Three, seven-point Likert-type statements are used to evaluate the use and importance that makeup plays in a consumer's everyday life.

Sixteen, seven-point Likert-type statements assess a person's concern about clothes as they affect his or her appearance. The scale measures the degree to which a respondent is willing to invest time, money, and effort into clothes and how they will look.

Six, seven-point Likert-type statements evaluate the degree of concern a person has toward the external appearance of his or her body (e.g., skin, hair, posture). This is in contrast to similar scales that measure a person's excessive concern about physical appearance or concern for the person's appearance in clothes.