You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

appearance

Three, seven-point Likert-type statements are used to evaluate the use and importance that makeup plays in a consumer's everyday life.

Sixteen, seven-point Likert-type statements assess a person's concern about clothes as they affect his or her appearance. The scale measures the degree to which a respondent is willing to invest time, money, and effort into clothes and how they will look.

Six, seven-point Likert-type statements evaluate the degree of concern a person has toward the external appearance of his or her body (e.g., skin, hair, posture). This is in contrast to similar scales that measure a person's excessive concern about physical appearance or concern for the person's appearance in clothes.