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Marshfield Clinic Research Foundation

appearance

Three, seven-point Likert-type statements are used to evaluate the use and importance that makeup plays in a consumer's everyday life.

Sixteen, seven-point Likert-type statements assess a person's concern about clothes as they affect his or her appearance. The scale measures the degree to which a respondent is willing to invest time, money, and effort into clothes and how they will look.

Six, seven-point Likert-type statements evaluate the degree of concern a person has toward the external appearance of his or her body (e.g., skin, hair, posture). This is in contrast to similar scales that measure a person's excessive concern about physical appearance or concern for the person's appearance in clothes.