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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

appropriateness

This very simple three-item, seven-point Likert-type scale measures a person’s attitude about the price of a particular good or service with the emphasis on its acceptability.

The degree to which a sponsoring entity and a sponsee are viewed as fitting together well is measured with three, seven-point semantic differentials.  (A sponsee is the entity being sponsored, such as an event, an organization, or a cause.)

The degree to which a person believes that something is inappropriate and scandalous is measured with five, seven-point Likert-type items.

The scale has four, seven-point Likert-type items that measure the degree to which a person believes that a company uses his/her customer information in an ethical manner.

Nine items are used to measure the tendency to accept one’s thoughts and feelings as they occur without evaluation or self-criticism.

The belief that a particular portion of food is sufficient for satisfying one’s appetite in a particular context or for part of a meal is measured with three, nine-point items.

The scale uses three, nine-point items to measure a person’s belief that a particular portion of food is a sufficient quantity for enjoying the taste of a specified food.

Three, seven-point items are used to measure how much a person is motivated and feels “right” about his/her reactions to some stimulus.

A person’s unease and apprehension about giving a particular product to a friend is measured in this scale using three, seven-point items.

The reasonableness and acceptability of a price is measured with four, seven-point semantic differentials.