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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

art

The scale uses four, nine-point items to measure which of two objects a person considers to be more valuable and preferable to own. 

How beautiful and pleasing an object appears to be is measured with four, seven-point uni-polar items.

With three, seven-point Likert-type items, the scale measures a customer’s belief that a particular deal he/she has negotiated with a business provides equal benefits for both parties.

Six, nine-point semantic differentials measure the degree to which a consumer believes a product is an accurate fulfillment of the creator’s vision.

The scale has five, seven-point Likert-type items that measure the degree to which a person believes a particular advertisement contains elements that are novel or unusual and yet artistically arranged.

The scale measures a person's enjoyment of crafting as well as how much he/she is involved with it.  The scale is composed of thirteen, seven-point Likert-type items.

The four, seven-point items in this scale measure the degree to which a person describes an object such as a product or person as having the quality of elegance, beauty, and status. The scale was called perceptions of luxury index by Hagtvedt and Patrick (2008).

A Likert-type scale is used to measure the degree to which a person views an organization of which he or she is a member as having a positive reputation in the community. The organization studied by Bhattacharya, Rao, and Glynn (1995) was an art museum while Arnett, German, and Hunt (2003) studied a university.

A six-item, five-point Likert-type scale is used to measure the degree to which a person views him- or herself as psychologically intertwined with the fate of some specified organization. The organization of interest in the study by Bhattacharya, Rao, and Glynn (1995) was an art museum.

A four-item, five-point scale is used to measure the degree to which a consumer's expectations regarding a museum and its services have been met.