Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
attendance
The scale uses four, seven-point Likert-type items to measure the degree to which a person believes the way an event is sponsored will increase his/her interest in the event and the likelihood of attending it.
With three, seven-point items, the scale is intended to measure how much a person engages in particular religious activities: praying, reading scripture, and attending services.
With three, seven-point Likert-type items, the scale measures a person’s willingness to encourage others to attend the games of a particular sports team.
Four, four-point items are used to measure the extent to which a person watches, attends, and enjoys a particular sport.
One's stated probability of going to an event is measured in this scale with five, nine-point items. Given the phrasing of the statements, the respondent should already have a ticket to attend the event and have some options about what to do with the ticket.
Three, five-point Likert-type statements are intended to measure a person's (e.g., former student's) evaluation of the decision made several years previous regarding a university to attend.
Four, six-point statement are used to measure the importance of several characteristics of a school, college, or university to a person. The object in the Arora (1982) study was a university and he developed Stapel, Likert, and semantic differential versions of the scale.
