The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
attendance
The scale uses four, seven-point Likert-type items to measure the degree to which a person believes the way an event is sponsored will increase his/her interest in the event and the likelihood of attending it.
With three, seven-point items, the scale is intended to measure how much a person engages in particular religious activities: praying, reading scripture, and attending services.
With three, seven-point Likert-type items, the scale measures a person’s willingness to encourage others to attend the games of a particular sports team.
Four, four-point items are used to measure the extent to which a person watches, attends, and enjoys a particular sport.
One's stated probability of going to an event is measured in this scale with five, nine-point items. Given the phrasing of the statements, the respondent should already have a ticket to attend the event and have some options about what to do with the ticket.
Three, five-point Likert-type statements are intended to measure a person's (e.g., former student's) evaluation of the decision made several years previous regarding a university to attend.
Four, six-point statement are used to measure the importance of several characteristics of a school, college, or university to a person. The object in the Arora (1982) study was a university and he developed Stapel, Likert, and semantic differential versions of the scale.
