You are here

Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

This website has truly been a welcome gift! The day pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

attitudes

This is a seven-point, four-item semantic differential scale that is supposed to measure a person's intrinsic involvement with a particular advertisement.

This is a four-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good way to learn about a product's social aspects, with an emphasis on who appears to use it.

This five-item, five-point Likert-type scale assesses the degree to which a person expresses enjoyment in watching TV commercials.

Four, five-point Likert-type statements are used to measure the extent that one expresses positive beliefs and affect toward TV commercials, particularly as it helps a user of a product feel connected to it.

This is a three-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good source of information about products.

This four-item, five-point Likert-type scale is intended to measure the degree to which a person believes that most TV commercials do not provide factual, accurate information about products.

This is a four-item, six-point Likert-like scale purported to measure the participants' impressions of the ad.

A three-item, five-point semantic differential scale is used to measure a person's attitude toward a certain company.

This is a two-item, seven-point Likert scale measures a person's image of companies based on the way women are portrayed in advertising.

This four-item, seven-point Likert-type scale is used in measuring the degree to which a person reports enjoyment of work in general and staying busy. This is not necessarily an indication of involvement or interest in a specific job.