attitudes
How much a consumer has positive beliefs about the multiple products that share the same particular brand name is measured with four, seven-point Likert-type items.
The scale has three, nine-point items that measure how much a company’s ratings are as expected compared to those of other companies.
Six items are used to measure the belief that a particular salesperson engaged in questioning and answering in an attempt to convince one that he/she (the consumer) would benefit from a suggested product solution.
The scale has six items that measure the degree to which a consumer believes a particular salesperson with whom he/she has interacted tried to build a rapport and an emotional connection between them prior to or along with discussion of sales issues.
Using six items, the scale measures the belief that a particular salesperson with whom a consumer interacted used compliance tactics based on immediate, superficial factors (threats and promises) not directly related to the product itself.
The scale measures the degree to which a person’s motivation with regard to self-improvement is more about accomplishing a goal rather than the activities performed to reach it. Five, nine-point Likert-type items compose the scale.
How stimulating and exciting something is (or is expected to be) to the senses is measured with three, nine-point items.
The compatibility of a brand and a cause-related organization having some sort of partnership is measured with three, seven-point semantic differentials.
How much a person feels his/her life is important and that he/she is essential to others is measured in this scale with five, nine-point items.
The extent to which an individual or company has put a lot of thought, work, and sacrifice into a particular donation is measured with five items.