With three, seven-point semantic-differentials, this scale measures the extent to which a consumer believes a product to be either a luxury brand (at one end) or a “value” brand (at the other end).
The degree to which a person is apprehensive and distrusting of other people in general is measured with four, seven-point unipolar items.
The scale has three, seven-point semantic differentials that measure how large a consumer considers a particular discount on a product’s normal price to be.
Five semantic differentials are used in the scale to assess how cognitively and time demanding a customer considers a particular price format to be.
This three item, 100-point Likert-type scale measures a person’s belief that a particular bank would be a excellent institution in which to put money. The sentences are phrased hypothetically such that the scale makes most sense when the person is aware of the bank but is not a customer.
The extent to which a person feels he/she has used or consumed an adequate amount of a product in a particular instance is measured with ten, seven-point items.
The scale uses four, seven-point Likert-type items to measure the degree to which a person believes that the world is dangerous in general and, more specifically, that he/she does not feel safe.
The extent to which a person believes that a particular program provided him/her with new ideas and other information is measured with three, six-point Likert-type items.
The degree to which a person believes that a particular individual has the right to make his/her own purchase choices is measured with three, seven-point Likert-type items.
The scale has eight, seven-point Likert-type items that measure the degree to which a person believes, in general, that stress can enhance rather than debilitate his/her learning and productivity.
