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attitudes
The extent to which a person considers some particular object as being weird and creepy is measured with three, seven-point items.
Five, seven-point Likert-type items compose the scale and measure how much a person worries that some person or thing lessens his/her importance, job, and very existence.
This Likert-type scale has three, seven-point items that measure the degree to which one person considers another person to be funny.
Four, seven-point Likert-type items are used to measure a consumer’s negative attitude regarding large food systems (producers and retailers) and the desire to avoid buying from them.
The degree to which a person votes for liberal political candidates as well as not believing in absolute right and wrong is measured with four Likert-type items.
How much a person has selected a particular way to buy or use a product in order to save money in the long-run is measured with three Likert-type items.
How much a person believes that a particular recommendation provided important and helpful information is measured with three, seven-point Likert-type items. Since the recommendation is not identified in the items themselves, the scale appears to be suitable for a wide variety of situations.
Four items are used to measure the degree to which a customer believes that actions he/she took with respect to a failure by a business was effective in redressing the “balance” in the relationship.
The extent to which a person wishes he/she did not engage in certain behaviors against a specified person or entity is measured with three items. (Although not explicitly stated in the items, the implication is that the actions taken were negative in some way.)
Four, nine-point uni-polar items measure how much a color or an object’s color is bright and vibrant.
