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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

attitudes

The scale uses three, nine-point items to measure a person’s belief that a particular portion of food is a sufficient quantity for enjoying the taste of a specified food.

Using three, nine-point items, the scale measures how much a consumer believes that a particular sales-related deal is so good that he/she is likely to purchase the product.

How similar a person believes he/she is compared to another person is measured with three, seven-point semantic differentials.

Three, seven-point items compose the scale and measure how much a customer believes his/her best interests are guiding a particular salesperson’s efforts to solve one’s problem.

With four, seven-point Likert-type items, the scale measures the degree to which a customer believes a salesperson was using high-pressure sales tactics and pushing him/her to make a decision prematurely.

Three, seven-point Likert-type items measure the degree to which a logo appears to move as if it is alive.

Using four, nine-point semantic differentials, the scale measures a consumer’s belief that a particular food product is not only safe to consume but is nutritious as well.

With four, seven-point Likert-type items, the scale measures the degree to which a person believes that the packaging for a particular product is new and unique.

How much a person likes a product’s quality as well as the way it looks is measured with three, five-point items.  The scale is “general” in the sense that it can be easily customized for use with a wide variety of objects. 

Six, nine-point semantic differentials measure the degree to which a consumer believes a product is an accurate fulfillment of the creator’s vision.