I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
attitudes
The scale has five, five-point items that measure a person’s belief that he/she is not only financially secure at the time-being but will be financially secure for the long-term.
With five, seven-point Likert-type items, the scale measures how much a person believes that thinking about his/her discretionary purchases would result in various negative feelings.
The scale has four, seven-point Likert-type items that measure the degree to which a person is unsure about how a company’s stock will perform.
How kind and sociable something appears to be is measured with five, seven-point items. The scale is flexible for use with people, animals, and objects.
How much a person believes it would be enjoyable to post online regarding a particular product is measured with three, seven-point items.
Using four, seven-point Likert-type items, the scale measures how much a person believes that another person is attempting to mislead others by presenting an image of him/herself that is not true.
With three, seven-point Likert-type items, the scale measures a person’s belief that the way something was sponsored made him/her feel more positively towards sponsorship in general.
Using four, seven-point Likert-type items, the scale measures a person’s belief that the sponsor of an event truly cares about it and thinks it deserves support.
This scale has three, seven-point Likert-type items that measure a person’s belief that he/she has the capability to create a new life and pursue new goals.
How much a person believes it would be a good idea for a product to be upgraded is measured with three items. The phrasing of the sentences lends itself most to upgrade decisions made by someone else but which the respondent would be affected.
