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attitudes

The compatibility of a brand and a cause-related organization having some sort of partnership is measured with three, seven-point semantic differentials.

The scale has three, seven-point items that measure how much a person believes the review of an experience written by someone else is specific in its details rather than general.

Three, ten-point items measure how much a consumer wants more detailed information about something because of the information’s usefulness.

The fierceness of the rivalry between bidders in an auction is measured using three, seven-point Likert-type items.

Using four, seven-point Likert-type items, the scale measures a consumer’s belief that buying locally produced foods helps the community and it is important to him/her to support that.

The scale has four, seven-point Likert-type items that measure how much a person believes that some particular produce (vegetables and/or fruit) is not normal and has something wrong with it, with an emphasis on how it looks. 

Four, seven-point Likert-type items measure the degree to which a person’s attitude about some produce (vegetables and/or fruit) in a particular context is harmful to eat and could make him/her sick.

This scale has three, seven-point Likert-type items that measure a consumer’s belief that locally produced foods taste better and are more nutritious than those produced elsewhere.

With four items and a seven-point Likert-type response format, the scale measures the degree of concern a person has about tipping at a particular service-related retail establishment.  The scale is flexible for use in a variety of contexts in which tipping is relevant. 

How much a person likes customer referral programs in general and is likely to participate in them is measured with four, seven-point Likert-type items.