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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

attitudes

A shopper’s belief that the wait time in a store was too long, particularly due to the checkout process, is measured with three, seven-point Likert-type items.

Three, seven-point semantic-differentials are used to measure a food’s healthiness in terms of its effectiveness.  To be clear, the emphasis in this particular measure is not on the nutritiousness of the food but rather how well it helps one to stay physically fit.

The degree to which a person believes there is a relationship between the healthiness of food and its cost such that healthier foods tend to be more expensive than unhealthy foods is measured with three, seven-point items.

How much a person anticipates that if a particular meal is eaten then he/she would feel bad and sorry about it afterwards.  A three- and a four-item version are discussed.  Each item has its own unique semantic differential and a 101-point sliding scale.

The degree to which a person believes a particular food is wholesome and healthy is measured with three questions, each with its own semantic differential and a 101-point sliding response scale.

The scale has three, seven-point Likert-type items that measure the degree to which a consumer believes that what is received when buying a good or service is greater than what is given up. 

How beautiful and pleasing an object appears to be is measured with four, seven-point uni-polar items.

The scale has three, seven-point Likert-type items and measures the degree to which a person believes another person is like him/her in terms of communication style, with an emphasis on nonverbal expression.

How much a person believes the nature of a specific reward is not only acceptable but motivates him/her to accomplish something is measured with three, seven-point uni-polar items.

Four, seven-point, semantic differentials measure how honest and legitimate something is believed to be.