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attitudes

Four bipolar adjectives are used to measure a person's attitude toward the appropriateness of a particular established product being used for some (specified) new and different purpose.

Nine, seven-point semantic differentials are used to measure a person's attitude toward a certain political candidate.

A four-item, seven-point semantic differential scale is used to measure a person's evaluation of a specified method of placing an order. The setting used by Dabholkar (1994) was ordering at a fast-food restaurant and two options were compared: touch-screen ordering versus verbally placing the order with an employee.

Six, seven-point statements are purported to measure a smoker's attitude toward a nicotine patch, particularly as it relates to certain behavioral intentions such as using it and recommending it to others.

Three, seven-point items are used to measure the extent to which a consumer expresses a positive attitude and intention regarding a specified bank. The scale was referred to by Hui, Dube, and Chebat (1997) as approach behavior toward the organization.

Four, five-point Likert-type statements are used to measure the attitude a physician has about the development of cosmetic pharmaceuticals, with a special emphasis on the value the products have for his or her patients.

Five, five-point semantic differentials are used to measure a person's beliefs about using drugs.

This Likert-type scale is intended to measure the degree to which a consumer has negative beliefs about treatment received as a consumer and is alienated from business in general.

A multi-item, semantic differential ratings scale measuring the degree to which a person likes some musical stimulus and perceives it to be "good." Lord, Lee, and Sauer (1995) as well as Obermiller (1985) used three-item subsets of this scale.

This seven-item, five-point Likert-type scale measures the degree to which a customer perceived a salesperson to have been friendly and helpful. Williams and Spiro (1985) viewed this scale as measuring the interaction-oriented dimension of customer communication style, which stresses enjoyment and maintenance of personal relationships to the possible extent of ignoring the task at hand.