I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
attitudes
Four, seven-point Likert-type items are used to measure how much a person believes that a particular review is reasonable and justified.
The scale uses three, seven-point items to measure how much a person believes a review or set of reviews he/she has read are useful and worth relying on with regard to a particular purchase.
Composed of five, seven-point Likert-type items, the scale measures the extent to which images seen at a particular website are believed to be appropriate and exciting.
The level of confidence a person has in a particular retailer and belief in its reliability is measured with five, seven-point Likert-type items.
Seven-point Likert-type items are used to measure a person’s belief that a particular organization expects something in return from people when it gives something to them (quid pro quo). Two versions of the scale are described.
How unique and different a product is considered to be is measured in this scale with three, seven-point Likert-type items.
The degree to which one believes friends consider him/her to have a good sense of style and the knowledge to select appropriate fashion items to wear is measured with four items.
Composed of three, seven-point Likert-type items, this scale measures how much a person would consider sharing some particular information to friends and others on the internet.
Five, seven-point Likert-type items measure how much a person identifies with a particular message and believes it expresses something to others about him/herself.
Three, seven-point Likert-type items measure how much a person believes that entities outside of him- or herself control outcomes.
