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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

attitudes

Four, seven-point Likert-type items are used to measure how much a person believes that a particular review is reasonable and justified.

The scale uses three, seven-point items to measure how much a person believes a review or set of reviews he/she has read are useful and worth relying on with regard to a particular purchase. 

Composed of five, seven-point Likert-type items, the scale measures the extent to which images seen at a particular website are believed to be appropriate and exciting.

The level of confidence a person has in a particular retailer and belief in its reliability is measured with five, seven-point Likert-type items.

Seven-point Likert-type items are used to measure a person’s belief that a particular organization expects something in return from people when it gives something to them (quid pro quo).  Two versions of the scale are described.

How unique and different a product is considered to be is measured in this scale with three, seven-point Likert-type items.

The degree to which one believes friends consider him/her to have a good sense of style and the knowledge to select appropriate fashion items to wear is measured with four items.

Composed of three, seven-point Likert-type items, this scale measures how much a person would consider sharing some particular information to friends and others on the internet. 

Five, seven-point Likert-type items measure how much a person identifies with a particular message and believes it expresses something to others about him/herself.

Three, seven-point Likert-type items measure how much a person believes that entities outside of him- or herself control outcomes.