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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

attitudes

The degree to which a person believes a particular company engages in social activity and supports causes because of how it (the company) could benefit from the activity is measured with three, seven-point Likert-type items.

This scale is composed of three, seven-point items that measure how much a person believes another person is busy at work rather than spending time in leisure activities.

The degree to which a person believes that something is inappropriate and scandalous is measured with five, seven-point Likert-type items.

Three questions with seven-point response alternatives measure the extent to which a person believes a particular person is sought after in the job market.

With three, five-point Likert-type items, the scale measures the degree to which a person believes a particular website has a visually pleasing design.

Using three, five-point Likert-type items, the scale measures a person’s attitude about the adequacy of the information provided at a particular website to meet his/her needs.

The scale uses three, five-point Likert-type items to measure the degree to which a customer believes activities relating to the purchasing process at a particular website are easily accomplished.

The degree to which a person believes the text at a particular website is easy to read and understand is measured with three, five-point Likert-type items.

Four, seven-point Likert-type items measure a person’s attitude about the radical change a particular organization is about to make regarding what it stands for.  As currently phrased and scored, the items indicate the respondent is against the repositioning.  Also, the scale instructions frame the situation as hypothetical but minor changes could make the scale amenable for use with a real event.

The scale measures the degree to which a person believes that a company is genuinely trying to be environmentally responsible and not just acting that way to make more money.  A six-item version of the scale is provided as well as an eight-item version, both with seven-point response formats.