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attitudes

This scale uses four, seven-point items to measure how much a person feels that when using his/her smartphone there is a sense of being in a private, safe place.

Usage of one’s phone to help relieve stress and deal with other uncomfortable situations is measured in this scale with four, seven-point Likert-like items.

This seven-point scale measures how much a consumer believes one smartphone is similar to another phone on four characteristics related to ease of use.

Five, seven-point Likert-type items measure the degree to which a person believes people in the world, and one’s self in particular, have experienced not having enough resources.

The degree to which an object or event is considered to be consistent and stable at one extreme or erratic and risky at the other is measured with ten, seven-point bi-polar adjectives.

How much a person describes another person as a friend who is likable and fun to be around is measured with four, five-point Likert-type items.

The degree to which a person believes that an attitude, behavior, or object is acceptable and correct based on an apparent consensus of opinion or behavior is measured with five, seven-point items.

Five, seven-point Likert-type items are used to measure a person’s belief that he/she is experiencing good luck during the current day.

A person’s belief that he/she is lucky and frequently experiences it is measured with five, seven-point Likert-type items.

Three, seven-point items measure how much a person cares about a particular decision and is involved in it.  As phrased, the decision is in the future.  The items can be easily adapted for reference to a decision that has already been made.