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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

attitudes

How much a person believes the nature of a specific reward is not only acceptable but motivates him/her to accomplish something is measured with three, seven-point uni-polar items.

Four, seven-point, semantic differentials measure how honest and legitimate something is believed to be.

The scale has four, seven-point bi-polar adjectives that measure how much an event is viewed not only as bad but also as a crisis. 

The degree to which a person is confident that his/her attitude toward an object is correct is measured in this scale with six, seven-point Likert-type items.

How friendly and sociable a person appears to be is measured with four, seven-point semantic differentials. 

With three, seven-point items, the scale measures the importance a person places on having friendly interactions with other participants of an online discussion thread.

With four, nine-point items, the scale measures a person’s belief that joining a particular fitness club will help reduce health risks.

Four, seven-point semantic-differentials compose the scale and measure how much a person believes that something (person, organization, action) is kind and ethical or, at the other extreme, cruel and immoral.

Using three, seven-point Likert-type items, the scale measures the degree to which a person attributes thought and emotion to a logo regarding its helplessness and not being in control.

The scale is composed of three, five-point semantic differentials that measure the degree to which a person considers a particular slogan to be positive and valuable.