I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
attitudes
How much a person feels like an impostor or a fake when engaging in an activity with a particular product is measured with five, seven-point uni-polar items. The scale may make the most sense in contexts which involve the use of luxury goods or services.
Four, seven-point semantic-differentials are used to measure how noticeable and eye-catching something appears to be.
With three, seven-point Likert-items, the scale measures how much a consumer believes that a particular strategy used by a business to price a good or service required more cognitive resources of him/her to make a purchase decision compared to other types of pricing.
The degree to which a person thinks that a particular stimulus can help reduce his/her stress is measured with three, seven-point uni-polar items.
The degree of pleasure and enjoyment experienced when eating a particular food is measured with three, seven-point semantic-differentials.
With three, seven-point uni-polar items, the scale measures how much a consumer believes a particular stimulus can help to increase his/her endurance and activity.
How much a person believes that the color of a particular food is consistent is measured with three, seven-point Likert items.
The extent to which a person believes the shape of a particular food is uniform rather than varying is measured with three, seven-point Likert items.
Using three, seven-point Likert items, the scale measures the perceived uniformity of a particular food’s texture.
Three, seven-point semantic differentials were used to measure how much a person mentally links a certain product with physical waste.
