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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

attitudes

How much a person feels like an impostor or a fake when engaging in an activity with a particular product is measured with five, seven-point uni-polar items.  The scale may make the most sense in contexts which involve the use of luxury goods or services. 

Four, seven-point semantic-differentials are used to measure how noticeable and eye-catching something appears to be.

With three, seven-point Likert-items, the scale measures how much a consumer believes that a particular strategy used by a business to price a good or service required more cognitive resources of him/her to make a purchase decision compared to other types of pricing.  

The degree to which a person thinks that a particular stimulus can help reduce his/her stress is measured with three, seven-point uni-polar items.

The degree of pleasure and enjoyment experienced when eating a particular food is measured with three, seven-point semantic-differentials.

With three, seven-point uni-polar items, the scale measures how much a consumer believes a particular stimulus can help to increase his/her endurance and activity.

How much a person believes that the color of a particular food is consistent is measured with three, seven-point Likert items.

The extent to which a person believes the shape of a particular food is uniform rather than varying is measured with three, seven-point Likert items.

Using three, seven-point Likert items, the scale measures the perceived uniformity of a particular food’s texture.

Three, seven-point semantic differentials were used to measure how much a person mentally links a certain product with physical waste.