You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

attitudes

A six-item, five-point Likert-type scale is used to measure a consumer's attitude toward business and products in general.

This is a three-item, nine-point Likert-type scale measuring the degree to which a person expresses loyalty to a specific brand of some product. The product used by Beatty and Kahle (1988) was a soft drink and they referred to the scale as brand commitment.

This is a five-item, five-point scale that measures the degree of importance a consumer places on ease of finding products in a store. The measure was called ease of finding items in store by Lumpkin and Hunt (1989).

A four-item, six-point, Likert-type scale is used to measure a person's dislike of housekeeping. A two-item version of the scale was used by Lumpkin and Darden (1982) as well as Hawes and Lumpkin (1984).

This is a three-item, five-point Likert-type scale measuring the degree to which a consumer considers the prices charged by a store to be an important issue.

A seven-item, nine-point scale is used in measuring the degree to which a person likes consuming soft drinks.