You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

attitudes

This three-item, nine-point scale is used to measure the degree to which a person believes consuming soft drinks is acceptable to friends and family. It was referred to by Beatty and Kahle (1988) as subjective norm.