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attraction

The degree to which a person expresses liking of and attachment to another person is measured with three, seven-point Likert-type items.

How much a person likes another person and would like to interact with him/her more is measured with eight, ten-point Likert-type items.

The degree to which a person expresses a willingness to be friendly and develop a relationship with a particular person is measured with six, seven-point Likert-type items.

Eight, seven-point Likert-type items are used to measure a person’s desire to establish a relationship and communicate with a particular person on Twitter.  The scale may make most sense to use when the specified person is a celebrity.

The degree to which a customer of a business views the relationship "romantically" and reports intense feelings of attraction and desire is measured with three, five-point Likert-type items. Although developed and tested for use with businesses, the items appear to be amenable for use with a variety of organizations, e.g., churches, libraries, museums.

The scale is composed of three statements that are intended to measure the degree to which a person believes that being associated with a certain group would be either positive or negative. To the extent that a person believes the association would be very positive then the group can be called an aspirational group. At the other extreme, if a group would not be desirable to identify with then it is referred to as a dissociative group.