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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

attractiveness

Three, seven-point Likert-type statements are used to evaluate the use and importance that makeup plays in a consumer's everyday life.

This is a three-item, five-point semantic differential scale measuring a person's evaluation of a brand of shampoo.