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Five, seven-point items are used to measure how much a business organization is believed to help others with their welfare as the goal rather than for the benefits the company can receive in return.

Three, seven-point semantic differentials are used to measure how much a person believes a particular party is at fault for an offense that occurred.

Using three, seven-point Likert-type items, the scale measures the degree to which a person attributes thought and emotion to a logo regarding its helplessness and not being in control.

Three, seven-point Likert-type items are used to measure the degree to which a person believes a particular company is socially active due to its genuine concern and unselfish motivation.

The degree to which a person believes a particular company engages in social activity and supports causes because of how it (the company) could benefit from the activity is measured with three, seven-point Likert-type items.

Three, seven-point Likert-type items measure the degree to which a logo appears to move as if it is alive.

The general tendency to attribute distinct human mental capacities to nonhumans is measured with 15 questions.

Four, seven-point Likert-type items are used to measure the degree to which a customer believes a particular service-related problem was the fault of the service provider (internal) rather than someone or something else (external).

A person’s attribution of humanlike qualities to time (free will, emotions, intentions) is measured using six, seven-point items.

How much a person views time in a certain situation as being a beneficial entity or a maleficent force is measured with three, nine-point items.