I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
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The belief that one’s parent(s) firmly directed the children while they were growing up and expected unquestioning obedience is measured with ten Likert items.
The importance a person places on hard work to attain financial rewards and social power is measured with five, eight-point items.
The degree to which a person expresses a trait-like need for power and the tendency to be controlling in social relationships is measured with six, seven-point items.
The degree to which a person believes in the inequality between those people with more power and those people with less. Four, five-point Likert-type items compose the scale.
The acceptable level of power disparity among people in a society is measured in this scale with eight, seven-point Likert-type items. The scale does not measure a person's power nor the power inequality of a culture per se but rather a person's attitude about power disparity.
This scale has four, seven-point Likert-type items that are intended to measure the degree to which a person accepts differences in the power wielded by various members in a social group.
The scale uses four, nine-point Likert-type items to measure the degree to which a person views power usage in social relationships to be hierarchic rather than egalitarian.
Five, nine-point statements are used to assess the value placed by a person on an attainment of social status as well as control over other people and resources.
The scale is composed of forced-choice items measuring the degree to which a parent expects unquestioning obedience and respect from his/her children.
Eleven, seven-point Likert-type items are purported to measure the degree to which a person expresses beliefs consistent with a conservative political position and exhibits loyalty to the country. The scale might be described as measuring something more akin to psuedopatriotism, in that several of the items indicate a blind loyalty rather than a love of country based on critical understanding (Levison 1950, p. 107).
