Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
availability
Three, nine-point items are used to measure the likelihood that a particular product or brand will be in short supply. The timeframe is not stated in the items themselves but could be easily stated in the instructions.
With four, seven-point Likert-type items, the scale measures a person’s belief that he/she has a lot of time to do what is needed. If all of the items are reverse-scored, the scale could be viewed as a measure of time pressure.
The scale uses five, seven-point items to measure how much a person feels at a particular moment that he/she is unrushed and that time is in abundance.
The scale measures a consumer's perceived likelihood that a certain product will not be available when he/she wants it. Four, six-point Likert-type items are used to measure the construct.
The ease with which a consumer is able to find where to purchase so-called "green products" is measured using five, seven-point Likert-type items.
The extent to which a consumer believes that a particular product or brand is in short supply due to unintentional order problems or greater demand than expected is measured using a three-item, seven-point Likert-type scale.
The scale measures the extent to which a consumer believes the availability of an advertised product is limited (quantity or time) and is motivated to purchase one before others do. Three, seven-point Likert-type items compose the scale. Aggarwal, Jun, and Huh (2011) referred to the measure as consumer competition.
The scale is composed of three, seven-point items that measure the importance a shopper places on the breadth of a web store's offerings and that it has the newest products and known brands.
Three, seven-point Likert-type items are used in this scale to measure the degree to which a person believes that a certain website is up and running all of the time without technical problems.
The motivation a shopper felt to buy a product immediately because of its scarcity is measured in this scale with three, seven-point items.
