behavioral
A person's tendency to learn about and adopt innovations (new products) within a specific domain of interest is measured with six, five-point Likert-type items. The scale is intended to be distinct from a generalized personality trait at one extreme and a highly specific, single product purchase at the other extreme.
The scale uses three, seven-point items to measure the degree to which a person believes that an unspecified “external force” is pushing him/her forward.
The scale measures a person’s willingness to visit a particular community and be involved with it.
Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.
With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.
A person’s stated likelihood of traveling to a particular place is measured with four, eleven-point items.
How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.
The degree to which a person votes for liberal political candidates as well as not believing in absolute right and wrong is measured with four Likert-type items.
How much a person has selected a particular way to buy or use a product in order to save money in the long-run is measured with three Likert-type items.
Using five semantic differentials, the scale measures the degree of aggravation and damage a customer intends to cause for a company. The scale stem implies that the person is taking punitive action because of something the company has done.