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behavioral

With six, seven-point semantic differentials, the scale measures the apparent regulatory orientation of a charitable organization, ranging from a promotion focus to a prevention focus.

A consumer’s attitude about trying and buying products of a company the next time they are needed is measured with three statements.

Using three items, the scale measures a customer’s positive attitude toward purchasing items in a store and shopping there again in the future.  Because the items are stated hypothetically and are indefinite about when the shopping would occur, the scale might more precisely be measuring willingness to shop or attitude toward the act of shopping than strictly shopping intention.

With four, five-point Likert-type statements, the scale measures a consumer’s belief that other consumers come to him/her for product-related advice and are positively influenced by it. Since two of the items include the word “new” it also suggests that this scale taps into a facet of innovativeness as well as the person’s general ability to influence product-related opinions and behaviors.

Three, seven-point Likert-type items measure a consumer’s openness to the idea of purchasing a product by a company as a gift in a hypothetical situation.  The product, the company, and for whom the gift is intended are not specified in the items themselves and must be provided elsewhere.

The scale uses four items to measure a customer’s emotional attachment to and identification with an entity which he/she might use in the future.  As currently phrased, the items are particularly suited for use with reference to a service provider but they might be appropriate for use with other entities such as a brand.

The scale has three, seven-point items that measure a person’s willingness to engage in behaviors that support the lowering of the minimum age to legally consumer alcoholic drinks.

The degree to which a person is willing to engage in close, social behaviors with respect to a person (unspecified) who has a mental illness is measured with five, nine-point Likert-type items.

A person’s favorability towards a particular behavior due to its importance and expected benefits is measured with four, seven-point semantic-differentials.

Four, seven-point items measure a person’s interest in a specified object and how important it is to him/her.  The scale is general in the sense that it can be easily adapted for use with a wide variety of objects to which a person may be involved, mostly likely of an enduring nature.  Unlike many, if not most, general measures of involvement that are composed of semantic differentials, the items in this scale are Likert-type.