The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
behavioral
How much a person experienced something that inspired him/her to do something is measured with four, seven-point items. As phrased, this scale is general and could be applied in a wide variety of contexts where the focus is on a temporary state a person has experienced rather than an enduring trait.
With four, five-point items, the Likert scale measures how actively a person thought about an object and, in particular, how useful he/she believed it could be.
Composed of three, seven-point Likert-type items, the scale measures the degree to which a person’s reason for providing a product review to others was a sincere concern to help them make better decisions. The items are general enough for use with regard to posting product reviews online or privately sharing opinions with friends.
Six, seven-point Likert-type items measure how much a person believes he/she can stick to a budget, avoid spending when necessary, and accomplish financial goals.
With three, seven-point Likert items, the scale measures how much a customer will return to receive service from a particular provider in the future. The items are phrased hypothetically but a very slight change in wording can make the scale relevant for use with an actual business relationship.
The degree to which a person felt involved in an activity rather than just passively observing it is measured with four, seven-point Likert-type items. While the scale was made for use in a product demonstration context, it appears to be amenable for use in other contexts where people can either actively participate in something or just watch.
The willingness of a consumer to shift companies with which he/she does business is measured with three, seven-point Likert-type items.
The likelihood that a person will engage in several behaviors that indicate loyalty to a sports team is measured using six, seven-point Likert-type items.
Using four, nine-point items, the scale measures a person’s intention to engage in behaviors related to using sunscreen.
With three, seven-point items, this scale measures a consumer’s expressed probability of providing ideas and feedback to a particular business entity in the future.
