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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

behavioral

The scale has three, seven-point items that measure a person’s inclination to purchase a product from a particular store that will be given as a gift to a friend or family member.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario.

Four, seven-point Likert-type items are used in the scale to measure the degree to which a person views self as an “outdoorsy” person and that affects his/her recreation as well as product choices.

With four, seven-point Likert-type items, the scale measures the extent to which a consumer likes buying a particular brand and is motivated to buy it frequently in the next few months.

The scale has three, seven-point Likert-type items that measure the degree to which a person believes it is likely that he/she will buy from a particular store in the future even if it raises prices and will also recommend the business to friends.

The scale is composed of four, seven-point items that measure a consumer’s likelihood of going to a particular restaurant in the unspecified future.

Three, seven-point Likert-type items are used to measure a customer’s intention to purchase a specified good or service from the same specified business in the future as purchased from in the past.  Given the phrasing of the items, the scale might also be viewed as a measure of commitment or attitudinal loyalty.

The scale has three, seven-point items that measure the degree to which a person has shared information with another person in order to help and prepare him/her for a particular “experience.”

With three, seven-point items, the scale measures the degree to which a person shared information with another person in order to improve that person’s attitude about him/herself.

The scale has four, five-point items that measure how much a person uses social media by tweeting, posting comments, and following others’ posts.

Using three, seven-point items, the scale measures the degree to which a person is inclined to complain about a specified entity to other people.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario rather than as feedback about an actual event that has already occurred.