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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

behavioral

The degree to which a person buys products that he/she believes help develop a sense of refinement and sophistication is assessed with four, seven-point Likert-type items.

The scale has three, seven-point Likert-type items that measure a person’s desire to remain a customer of a retail business and willingness to pay more rather than buying from the competitors.

The scale uses seven, five-point items to measure the willingness and tendency of a member of a customer ideation group to create product ideas by integrating and combining his/her own thoughts with those of others in the group.

The likelihood of a consumer seeking out and trying to buy a particular product or brand of product is measured in this scale with five, seven-point semantic differentials.

With three, seven-point Likert-type items, the scale measures the degree to which a person’s support of a particular organization is based on its community involvement and charitable activities.

A person’s tendency or ability to consider the point of view of other people is measured with seven items.

A person’s intention to participate in a particular exercise at a certain level is measured with three, nine-point Likert-type items.

Four, seven-point items measure a person’s knowledge of and experience with a particular physical exercise.

The extent to which a person views him/herself as being regimented and having self-control is measured with three, seven-point items.

The scale uses three, seven-point items to measure how much advancement a person believes he/she has made towards achieving of a self-regulatory objective.