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behavioral

Four, five-point Likert-type items are used to measure store-related attitudes with an emphasis on the stated tendency to limit shopping to a few stores with which the respondent is familiar.

A four-item, seven-point Likert-like scale is used to measure the degree of interest a consumer expresses in buying a product. The scale was used to study both calculators and typewriters. Due to its hypothetical phrasing, it is viewed here as more a measure of attitude toward the act of purchasing than purchase intention.

This is a two-item, six-point Likert-type scale that measures the degree of concern one expresses about his or her financial condition.

This 12-item, seven-point Likert-type scale is used to measure the degree to which a person reads ads, shops around, and gathers information apparently out of curiosity.

This is an eight-item, five-point Likert-type scale measuring the number of times a customer indicates having been contacted by his/her agent in the previous two years. Crosby and Stephens (1987) used the scale with policy owners and asked them to respond with regard to their insurance agents.

This three-item, six-point, Likert-type scale measures a person's stated tendency to try new brands. These items as a set have been called new brand tryer in several studies.