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behavioral

This 12-item, seven-point Likert-type scale is used to measure the degree to which a person reads ads, shops around, and gathers information apparently out of curiosity.

This is an eight-item, five-point Likert-type scale measuring the number of times a customer indicates having been contacted by his/her agent in the previous two years. Crosby and Stephens (1987) used the scale with policy owners and asked them to respond with regard to their insurance agents.

This three-item, six-point, Likert-type scale measures a person's stated tendency to try new brands. These items as a set have been called new brand tryer in several studies.