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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

behavioral

Six, seven-point Likert-type items are used to measure how much a customer feels some control over the interaction with a salesperson by actively participating in a discussion of goods and/or services appropriate for his/her needs.

Five, seven-point items measure the degree to which an advertisement caused a person to think of happy events in his/her own life.

With five, five-point Likert-type items, the scale measures a person’s tendency to use the Internet for the purpose of avoiding unpleasant tasks and responsibilities.

The degree to which a person experiences negative emotions and thoughts for throwing away something in particular is measured with three, seven-point Likert-type items.  The scale may make most sense to use in contexts where the person is aware of alternatives for disposing of the item, particularly recycling. 

The scale has three, seven-point items that measure a person’s inclination to purchase a product from a particular store that will be given as a gift to a friend or family member.  As currently phrased, the scale makes the most sense for use with a hypothetical scenario.

Four, seven-point Likert-type items are used in the scale to measure the degree to which a person views self as an “outdoorsy” person and that affects his/her recreation as well as product choices.

With four, seven-point Likert-type items, the scale measures the extent to which a consumer likes buying a particular brand and is motivated to buy it frequently in the next few months.

The scale has three, seven-point Likert-type items that measure the degree to which a person believes it is likely that he/she will buy from a particular store in the future even if it raises prices and will also recommend the business to friends.

The scale is composed of four, seven-point items that measure a consumer’s likelihood of going to a particular restaurant in the unspecified future.

Three, seven-point Likert-type items are used to measure a customer’s intention to purchase a specified good or service from the same specified business in the future as purchased from in the past.  Given the phrasing of the items, the scale might also be viewed as a measure of commitment or attitudinal loyalty.