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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

behavioral

This is a two-item, seven-point Likert-like scale measuring a consumer's inclination to actively look for a brand and purchase it for his/her own use or as a gift for another person.

This is a seven-item, six-point, Likert-type scale that measures a person's interest in shopping at home by phone or mail.

The scale is supposed to assess the extent to which a person consults a variety of sources before making purchase decisions. Moschis (1978, 1981) referred to this as information seeking. Given the nature of one of the information sources (one or both of my parents), the scale is intended for children who are probably still living at home.

An 11-item, five-point scale is used in measuring adolescents' expectations about their consumer roles once they start to work and raise a family. The role reflects things "good" consumers are supposed to do or not do.