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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

behavioral

The likelihood of engaging in certain loyalty-related activities are measured with this seven-point scale.  Versions with three, four, and six items are discussed.  While the scale might be adapted for use with a variety of businesses, it is most suited for hotels and restaurants.

The likelihood that a person will stop visiting one establishment of a type (e.g., bar, club) and begin regularly visiting another such establishment in the near future is measured with three, seven-point Likert-type items.

With three, seven-point items, the scale is intended to measure how much a person engages in particular religious activities: praying, reading scripture, and attending services.

A consumer’s level of attitudinal, affective, and behavioral involvement with getting discounts and buying products on sale is measured with seven, five-point Likert-type items.

A person’s likelihood of engaging in behaviors that could reduce his/her spending and save money is measured using eight, nine-point items.

The scale is composed of three, seven-point Likert-type items that measure how much a person was trying to provide useful information to readers when choosing what to say in a review.  The object of the review is not stated in the scale items.  Given that, the scale is flexible for use with a wide variety of things that could be reviewed, e.g., products, companies, charities, political candidates.

Nine items are used to measure how much a person engages in eating-related behaviors meant to control one’s weight.

A person’s intentions to not only complain directly to the company but also to news media and multiple levels of government is measured with five, seven-point Likert-type items.

With three Likert-type items, the scale measures a person’s belief that drinking alcohol in excess is not a behavior in which he/she desires to engage.

Three, eleven point Likert-type items are used to measure the importance a person placed on winning a particular auction he/she was involved in with other bidders.