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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

beliefs

Four statements are used to measure the attitude one holds about luck such that it plays an important role in life and favors some people while not others.

A customer’s beliefs regarding the anticipated quality of a company’s branded goods or services (before he/she has experienced the product) is measured with three, ten-point items.

Five, six-point items are used to measure the extent to which a person describes his/her faith (unspecified) as providing meaning to life and affecting aspects of how he/she lives. 

The degree to which a person believes the fundamental tenets of a religion, such as the reality of GOD, is measured using four, seven-point Likert-type items.

Seven, seven-point Likert-type items measure a person’s belief about how favorably “other people” would think a group of people were portrayed in an ad.

The extent to which a person is superstitious is measured based his/her belief in three phenomena that, if genuine, would violate basic limiting principles of science.

Using three, nine-point Likert-type items, the scale measures the degree to which a person views another person as having beliefs that are  consistent with his/her own.

The scale measures the degree to which a person holds beliefs consistent with a form of Christianity referred to as Evangelical.  The scale is composed of nine, nine-point Likert-type items.  Those scoring high on the scale would, for example, believe that their salvation is based on their acceptance of Jesus Christ as their savior rather than earning it with their own effort.

A three-item, seven-point summated rating scale is used to measure one's belief that a specified product attribute is possessed by the products sharing the same brand name (the family brand). The attributes studied by Loken and John (1993) were gentleness and quality.

A ten-item, seven-point Likert-type scale is used to measure the degree of subtly degrading and derogatory opinions held by a person toward blacks in general. The items suggest that blacks are socially, morally, and/or educationally backward.