This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
blame
Three, ten-point Likert-type items are used to measure how much a person who has observed a problem situation believes a particular person is responsible for it. The respondent is the observer of the problem and is not otherwise involved in the problem that occurred.
Three, seven-point semantic differentials are used to measure how much a person believes a particular party is at fault for an offense that occurred.
Using three, seven-point Likert-type items, the scale measures the degree to which a person blames a specific entity (store, company, organization) and its strategies for him/her terminating the relationship between them.
How ashamed and worthy of blame a person felt at some point in time is measured in the scale with five, seven-point uni-polar items.
A customer's belief that it is the retailer's responsibility that a product had to be returned is measured in this scale using three, seven-point items.
With three, seven-point Likert-type items, the scale measures the degree to which a customer takes responsibility for the need to return a product that has been purchased.
Three, five-point items are used to measure the degree to which a customer believes the responsibility for a particular product failure belongs with the company or with him/herself.
Three, seven-point items are used to measure the degree to which a consumer places the blame for a problem that was experienced on a particular entity (person, manufacturer, service provider). The scale is most relevant when used with regard to a a good or service.
The degree to which a consumer takes personal responsibility for an unsuccessful search episode is measured with three statements.
Three statements are used to measure the extent to which a consumer attributes the unsuccessful collection of shopping-related information to the place(s) that were visited during a particular search episode (e.g., retail stores, websites).
