I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
blame
Three, seven-point semantic differentials are used to measure how much a person believes a particular party is at fault for an offense that occurred.
Using three, seven-point Likert-type items, the scale measures the degree to which a person blames a specific entity (store, company, organization) and its strategies for him/her terminating the relationship between them.
How ashamed and worthy of blame a person felt at some point in time is measured in the scale with five, seven-point uni-polar items.
A customer's belief that it is the retailer's responsibility that a product had to be returned is measured in this scale using three, seven-point items.
With three, seven-point Likert-type items, the scale measures the degree to which a customer takes responsibility for the need to return a product that has been purchased.
Three, five-point items are used to measure the degree to which a customer believes the responsibility for a particular product failure belongs with the company or with him/herself.
Three, seven-point items are used to measure the degree to which a consumer places the blame for a problem that was experienced on a particular entity (person, manufacturer, service provider). The scale is most relevant when used with regard to a a good or service.
The degree to which a consumer takes personal responsibility for an unsuccessful search episode is measured with three statements.
Three statements are used to measure the extent to which a consumer attributes the unsuccessful collection of shopping-related information to the place(s) that were visited during a particular search episode (e.g., retail stores, websites).
This scale has three statements that are used to measure the extent to which a consumer places blame for an unsuccessful search episode on other people rather than on self or employees of a store.
