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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

capability

The motivation a person has to feel talented and able to perform well is measured with four, seven-point items.

This scale has three, seven-point Likert-type items that measure a person’s belief that he/she has the capability to create a new life and pursue new goals.

How much something is believed to be characterized by traits such as skillfulness, confidence, and intelligence is measured with seven-point uni-polar items.  A six- and a three-item version are described.  The scale is general in the sense that it has been used with respect to both individuals and organizations.

With eight, seven-point Likert-type items, the scale measures a person’s confidence in his/her capability to overcome challenges and perform tasks effectively in a wide variety of situations. 

Four, seven-point Likert items are used to measure the degree of confidence a person has in his/her capability to learn a particular task and competently perform it.

Using four, seven-point uni-polar items, the scale measures how much a person is considered to be skillful and intelligent. 

The degree to which a person believes there is a possibility that a certain unjust situation can be remedied is measured using three statements.

Three, seven-point items are used to measure the degree to which a person believes that he/she is not capable of rectifying a particular problem and preventing it from re-occurring.  The implication is that the person is responsible for causing the problem.  The scale is called "low" here to distinguish it from a companion measure in the study by Duhachek, Agrawal, and Han (2012) that focused on "high" self-efficacy.

Three items compose this scale which measures a person's belief that he/she can help others by purchasing free trade products.

The degree to which a person believes that the purchase of free trade products ensures that producers will receive fair compensation is measured in this scale with three items.