I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
capability
The scale measures how much an app helps a person feel more confident about pursuing a particular set of goals. Three, nine-point items compose the scale.
The motivation a person has to feel talented and able to perform well is measured with four, seven-point items.
This scale has three, seven-point Likert-type items that measure a person’s belief that he/she has the capability to create a new life and pursue new goals.
How much something is believed to be characterized by traits such as skillfulness, confidence, and intelligence is measured with seven-point uni-polar items. A six- and a three-item version are described. The scale is general in the sense that it has been used with respect to both individuals and organizations.
With eight, seven-point Likert-type items, the scale measures a person’s confidence in his/her capability to overcome challenges and perform tasks effectively in a wide variety of situations.
Four, seven-point Likert items are used to measure the degree of confidence a person has in his/her capability to learn a particular task and competently perform it.
Using four, seven-point uni-polar items, the scale measures how much a person is considered to be skillful and intelligent.
The degree to which a person believes there is a possibility that a certain unjust situation can be remedied is measured using three statements.
Three, seven-point items are used to measure the degree to which a person believes that he/she is not capable of rectifying a particular problem and preventing it from re-occurring. The implication is that the person is responsible for causing the problem. The scale is called "low" here to distinguish it from a companion measure in the study by Duhachek, Agrawal, and Han (2012) that focused on "high" self-efficacy.
Three items compose this scale which measures a person's belief that he/she can help others by purchasing free trade products.
