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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

career

This scale is composed of four bipolar adjectives with a seven-point response format measuring a consumer's opinion of a store's social status on the basis of the occupation, dwelling area, family income, and education level of those who are thought to shop there.

Three, five-point Likert-type statements are used to measure the degree to which a person believes that a job described in an advertisement is suitable and relevant given his/her education, experience, and interests.

Six, seven-point Likert-type items are used to measure the value a person places on work in his/her life.

The scale is composed of four, seven-point Likert-type statements that measure the degree to which a person is satisfied with the institution where he/she received some formal education.

The scale is composed of five questions that are purported to measure a person's sense of the extent to which certain professions are part of the workforce. These particular occupations are specified due to being highlighted in prime-time TV shows and could be perceived as a larger proportion of the population than they really are.

Three, five-point Likert-type statements are intended to measure a person's (e.g., former student's) evaluation of the decision made several years previous regarding a university to attend.