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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

challenge

The level of knowledge and personal experience a person reports having with dieting is measured in this scale using ten items with a seven-point response format.

Using six, seven-point uni-polar items, the scale measures the extent to which a person reports feeling attacked verbally in the sense of his/her image being maligned.

The level of effort and time required to complete a specified task is measured in this scale using three, seven-point semantic differentials.

With three, seven-point unipolar items, this scale measures how challenging a task or process is considered to be.

Three, seven-point semantic-differentials are used to measure how complicated a person believes a certain good or service to be, especially as it pertains to its usage.

This six-item, seven-point Likert-type scale measures the degree to which a person who has just had an extraordinary experience views it as being personally challenging and instructive.

This four-item, six-point Likert-type scale is supposed to measure the degree to which a person feels he/she has been challenged but prevailed in a situation.

Four, seven-point Likert-type statements are used to measure a person's attitude regarding the extent to which an Internet-usage task has challenged his/her abilities. The scale was called navigational challenge by Mathwick and Rigdon (2004).