The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
children
Three, four-point Likert-type sentences measure how much a person believes, in general, that advertising is believable and a good source of information.
How much a parent engages in active co-use of the Internet with his/her child in order to guide behavior is measured using six, seven-point Likert-type items.
The extent to which the use of child labor by companies affects one’s choice of which products to buy is measured with three, seven-point items.
Using three, four-point items, the scale measures how often a person has negative thoughts about commercials. The scale was made for use by children.
With four, five-point items, the scale measures an adolescent’s belief that his/her parents would care about he/she thought if they said some media content is unsuitable for children, e.g., there is too much violence in movies and video games.
Four, five-point items are used in this scale to measure an adolescent’s belief about what his/her parents would say if they did not want him/her to watch television, movies, or video games that contained too much violence. Specifically, this belief is a characterized by the parents “restricting” the time the child spends with the unacceptable media content and providing rationale in which the perspective of the adolescent is taken seriously.
The scale has four, five-point items that measure what an adolescent thinks his/her parents would do if they did not want him/her to watch television, movies, or video games that contained too much violence. Specifically, this belief is a characterized by the parents “restricting” the time the child spends with unacceptable media content by using anger and threatening punishment.
The scale uses four, five-point items to measure the degree to which an adolescent thinks his/her parents are inconsistent in their restriction of the time he/she can spend with television, movies, and video games that contained too much violence.
The belief that one’s parent(s) firmly directed the children while they were growing up and expected unquestioning obedience is measured with ten Likert items.
This scale uses ten Likert items to measure the degree to which a person believes that his/her parent(s) provided clear and firm direction for their kids while they were growing up but were reasonable and flexible as well.
