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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

children

The scale has four, five-point items that measure what an adolescent thinks his/her parents would do if they did not want him/her to watch television, movies, or video games that contained too much violence.  Specifically, this belief is a characterized by the parents “restricting” the time the child spends with unacceptable media content by using anger and threatening punishment.

The scale uses four, five-point items to measure the degree to which an adolescent thinks his/her parents are inconsistent in their restriction of the time he/she can spend with television, movies, and video games that contained too much violence.

The belief that one’s parent(s) firmly directed the children while they were growing up and expected unquestioning obedience is measured with ten Likert items.

This scale uses ten Likert items to measure the degree to which a person believes that his/her parent(s) provided clear and firm direction for their kids while they were growing up but were reasonable and flexible as well.

With ten Likert items, the scale measures the degree to which a person believes that his/her parent(s) made few demands on the kids while they were growing up and allowed them to regulate their own activities.

The scale uses three, five-point items to measure how much a child believes a parent was disappointed with him/her and too busy to spend time together.

The degree to which a child believes his/her relationship with a parent to be (or have been) encouraging and comforting is measured with four, five-point items.

One’s attitude about which of the two genders is needier and requires more care is measured with three, nine-point items.  The questions are phrased in terms of “boys” and “girls.”

Three, eight-point items are used to measure a person’s belief regarding which gender provides parents with more grandchildren.  The questions are phrased in terms of “boys” and “girls.”

The scale uses three, five-point items to measure how much someone has felt self-conscious and has looked to others, particularly friends, to know how to act.