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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

children

Ten, five-point items are used to measure the frequency with which an adolescent reports engaging in behaviors that would be considered improper if not immoral by most adults.

Five, five-point, Likert-type items are used to measure the degree to which a parent reports refusing to buy particular products for his/her child when the latter asks for them but does provide an explanation of why the requests are denied.

Three, five-point, Likert-type items are used to measure the degree to which a person (child, teenager) describes seeking information and advice from his/her parents before making purchase decisions.

The five-item, five-point Likert-type scale measures the degree to which a child describes his/her parents as determining where, when, and what he/she buys.

Four, seven-point items are used in this scale to measure the approach used by a parent to regulate a child's online activity. Specifically, the scale measures how much a child believes his/her parent(s) take an instructional approach to Internet use that encourages paying attention to certain factors and being wary of requests.

The degree to which a person believes that happiness is derived from buying and owning things is measured in this scale with ten, four point items. The scale is intended for use with teens or even pre-teens and was called the Youth Materialism Scale by its developers (Goldberg et al. 2003)

The scale has three, five-point Likert-type items that measure the extent to which a person holds positive beliefs regarding the social responsiveness of a particular business.

The degree to which a parent reports communicating with a child about products and purchases is measured with seven, five-point items.

The scale has ten, five-point statements that are used to measure how a person reports being affected by various stressful events within his or her pre-adult life, particularly involving the respondent's family.

The seven-item, seven-point Likert-type scale measures the value a person places on having a family and spending time with them.