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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
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Vrije Universiteit University, Amsterdam

children

The scale has ten, five-point statements that are used to measure how a person reports being affected by various stressful events within his or her pre-adult life, particularly involving the respondent's family.

The seven-item, seven-point Likert-type scale measures the value a person places on having a family and spending time with them.

The scale is composed of six, five-point Likert-type statements that measure the extent to which a child indicates that his/her mother takes an active interest in his/her use of money and the purchase of products. The tone of the items is positive such that the child's role is respected rather than his/her opinion being ignored or purchases are dictated.

The scale is composed of twelve, nine-point semantic differentials assessing a person's stereotypic beliefs about teenage smokers.

Nine, four-point statements are used to measure how much a child believes his/her mother controls his/her TV viewing in various specific ways.

The scale is composed of five, five-point Likert-type items intended to measure the extent to which a person believes that there is a need for an organization, independent of parties involved in marketing products, to control television programming aimed at children. As one of the items indicates, the independent organization is envisioned as being composed of parents, educators, and broadcasters; government is not specifically mentioned.  A separate scale was developed by Walsh, Laczniak, and Carlson (1998) for that.

The scale is composed of nine, five-point Likert-type items intended to measure the extent to which a person believes that television broadcasters should be proactive in controlling the programming, including commercials, that are aimed at children.

The scale is composed of five, four-point statements measuring the frequency which a child believes that his/her mother makes statements that would indicate she has a negative attitude toward TV, with an emphasis on the inappropriateness of things kids may be exposed to.

Five, four-point statements are used to measure how frequently a child says he/she talks with his/her mother about things shown on TV.

The extent to which a person believes that there is a need for government regulation of programming (including commercials) aimed at children is measured by nine, five-point Likert-type items.