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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


A three-item, five-point Likert-type scale is used to measure the degree to which a parent reports discussing the content of advertising with his/her child.

This is a four-item, forced-choice scale measuring the degree to which a parent believes a preschool child should take on some household responsibilities. It was referred to by Carlson and Grossbart (1988) as early maturity demands.

This is a two-item, five-point Likert-type summated ratings scale measuring the degree to which a person (a parent) believes that a child should be ''older'' before being allowed to take on certain responsibilities alone. It was referred to as Fostering Responsibility by Carlson and Grossbart (1988).