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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

citizenship

Five, seven-point Likert-type items are used to measure the degree to which a citizen of a country does not identify with the majority nationality group and, instead, accepts an oppositional identity.

This scale uses three, seven-point items to measure the extent to which a person either views him/herself as a "citizen" of the world or as a local "citizen."

The extent to which a person identifies with people around the world is measured in this scale using nine, seven point statements.

The scale is composed of five, seven-point Likert-type statements that are intended to measure the degree to which a person identifies with a particular country. The items might also be used with respect to a subculture or ethnic group.

The extent to which a person expresses preference for and identification with his/her country rather than others is measured with this six item, five-point scale.