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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

citizenship

Five, seven-point Likert-type items are used to measure the degree to which a citizen of a country does not identify with the majority nationality group and, instead, accepts an oppositional identity.

This scale uses three, seven-point items to measure the extent to which a person either views him/herself as a "citizen" of the world or as a local "citizen."

The extent to which a person identifies with people around the world is measured in this scale using nine, seven point statements.

The scale is composed of five, seven-point Likert-type statements that are intended to measure the degree to which a person identifies with a particular country. The items might also be used with respect to a subculture or ethnic group.

The extent to which a person expresses preference for and identification with his/her country rather than others is measured with this six item, five-point scale.