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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

citizenship

Five, seven-point Likert-type items are used to measure the degree to which a citizen of a country does not identify with the majority nationality group and, instead, accepts an oppositional identity.

This scale uses three, seven-point items to measure the extent to which a person either views him/herself as a "citizen" of the world or as a local "citizen."

The extent to which a person identifies with people around the world is measured in this scale using nine, seven point statements.

The scale is composed of five, seven-point Likert-type statements that are intended to measure the degree to which a person identifies with a particular country. The items might also be used with respect to a subculture or ethnic group.

The extent to which a person expresses preference for and identification with his/her country rather than others is measured with this six item, five-point scale.