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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

co-production

With three, seven-point Likert items, the scale measures how much a consumer likes the design of a product because it fits with his/her preferences.

The pride a person feels after accomplishing a particular task is measured with four, seven-point Likert items.

Four, seven-point Likert-type items are used to measure the degree to which a consumer expresses having an enjoyable experience with a purchased product he/has worked to create with the producer.

The scale has three statements that measure the degree to which a person believes that a particular product is the result of cooperation between the customer and the producer.

Five unipolar items with a Likert-type response format measure the extent of effort and time invested by a consumer in a specific product assembling process.

The interest and fun a customer expresses with respect to assembling products is measured using four, seven-point Likert-type items.

How pleased a customer is with a particular product assembly experience is measured with three, seven-point bi-polar adjectives.

In this scale, four statements measure a customer’s belief that a particular service provider involves him/her in shaping resources and experiences to fit one’s preference.

The degree to which a person directly participated in the creation of some object or event is measured in this three item, seven-point scale.

Three items are used to measure the extent to which a person believes his/her identity has been put into something he/she is creating or helping to produce.