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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

co-production

With three, seven-point Likert items, the scale measures how much a consumer likes the design of a product because it fits with his/her preferences.

The pride a person feels after accomplishing a particular task is measured with four, seven-point Likert items.

Four, seven-point Likert-type items are used to measure the degree to which a consumer expresses having an enjoyable experience with a purchased product he/has worked to create with the producer.

The scale has three statements that measure the degree to which a person believes that a particular product is the result of cooperation between the customer and the producer.

Five unipolar items with a Likert-type response format measure the extent of effort and time invested by a consumer in a specific product assembling process.

The interest and fun a customer expresses with respect to assembling products is measured using four, seven-point Likert-type items.

How pleased a customer is with a particular product assembly experience is measured with three, seven-point bi-polar adjectives.

In this scale, four statements measure a customer’s belief that a particular service provider involves him/her in shaping resources and experiences to fit one’s preference.

The degree to which a person directly participated in the creation of some object or event is measured in this three item, seven-point scale.

Three items are used to measure the extent to which a person believes his/her identity has been put into something he/she is creating or helping to produce.