The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
cognition
With four, five-point items, the Likert scale measures how actively a person thought about an object and, in particular, how useful he/she believed it could be.
The scale contains four, seven-point Likert-type items that measure a person’s use of self-categorization and conceptual overlap to consciously link his/her identity with the identity of a particular organization.
The general tendency to attribute distinct human mental capacities to nonhumans is measured with 15 questions.
With five, six-point Likert-type items, the scale measures the degree to which a person tends to process information such that it is conscious, intentional, analytic, and relatively affect free.
Four items with a seven-point response format are used to measure how much a person has been burdened by something that has happened to the point that it depletes his/her ability to deal with it.
The ease of comprehending a stimulus such as a message is measured in this scale with seven, seven-point semantic differentials. The construct is sometimes referred to as fluency.
A person's judgment of the level of information he/she has had to process during some particular event is measured using three, five-point items.
One's chronic desire to make the optimal choice when making decisions is measured with four, nine-point items. The construct attempting to be measured is the opposite of what is sometimes referred to as satisficing.
A person's enjoyment of puzzles as well as his/her belief that their usage can improve one's analytical ability is measured using three, eleven-point items.
The extent to which a person believes that he/she has completely finished making a decision about something that involved making a choice among alternatives is measured with seven, seven-point items.
