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Bob Moritz
Marshfield Clinic Research Foundation

cognition

With four, five-point items, the Likert scale measures how actively a person thought about an object and, in particular, how useful he/she believed it could be.

The scale contains four, seven-point Likert-type items that measure a person’s use of self-categorization and conceptual overlap to consciously link his/her identity with the identity of a particular organization.

The general tendency to attribute distinct human mental capacities to nonhumans is measured with 15 questions.

With five, six-point Likert-type items, the scale measures the degree to which a person tends to process information such that it is conscious, intentional, analytic, and relatively affect free.

Four items with a seven-point response format are used to measure how much a person has been burdened by something that has happened to the point that it depletes his/her ability to deal with it.

The ease of comprehending a stimulus such as a message is measured in this scale with seven, seven-point semantic differentials.  The construct is sometimes referred to as fluency.

A person's judgment of the level of information he/she has had to process during some particular event is measured using three, five-point items.

One's chronic desire to make the optimal choice when making decisions is measured with four, nine-point items.  The construct attempting to be measured is the opposite of what is sometimes referred to as satisficing.

A person's enjoyment of puzzles as well as his/her belief that their usage can improve one's analytical ability is measured using three, eleven-point items.

The extent to which a person believes that he/she has completely finished making a decision about something that involved making a choice among alternatives is measured with seven, seven-point items.