You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

comfortable

Five Likert-type items are used to measure the degree to which a person experiences a feeling of well-being with respect to a particular choice he/she has made.  Two slightly different versions of the scale are provided: one that allows for comparison of two decision options and another version that focuses on just one option.

How a person feels (affectively) about his/her financial status is measured with four, nine-point semantic differentials.

The scale employs eight, ten-point items to measure how stress-free and comfortable a person feels with respect to his/her financial condition.

How cozy and cushiony a person judges a particular object to be is measured with three, nine-point semantic differentials.  Although “comfortable” can be thought of in emotional or social terms, this scale is most suited for use when rating physical objects, particularly ones that can be sat or laid on, e.g., chairs, sofas, beds.

How soft a person judges a particular seat to be is measured with three, nine-point items.  Given the phrasing of the items, the object should be something a person can sit on and has arms such as with a sofa, chair, or car seat.