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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

comfortable

Six, eleven-point unit-polar items are used to measure how soft and pleasing an object is judged to be.  The scale appears to most useful when measuring a sensation associated with the sense of touch.  

Five Likert-type items are used to measure the degree to which a person experiences a feeling of well-being with respect to a particular choice he/she has made.  Two slightly different versions of the scale are provided: one that allows for comparison of two decision options and another version that focuses on just one option.

How a person feels (affectively) about his/her financial status is measured with four, nine-point semantic differentials.

The scale employs eight, ten-point items to measure how stress-free and comfortable a person feels with respect to his/her financial condition.

How cozy and cushiony a person judges a particular object to be is measured with three, nine-point semantic differentials.  Although “comfortable” can be thought of in emotional or social terms, this scale is most suited for use when rating physical objects, particularly ones that can be sat or laid on, e.g., chairs, sofas, beds.

How soft a person judges a particular seat to be is measured with three, nine-point items.  Given the phrasing of the items, the object should be something a person can sit on and has arms such as with a sofa, chair, or car seat.