Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
commitment
Six, seven-point items are used to measure chronic behavior emphasizing self-regulation in which a person, after achieving a short-term goal, is motivated to forego short-term rewards that are inconsistent with a long-term goal.
Six, seven-point Likert-type items measure a person’s ability to sustain effort despite hardships and setbacks.
Four, five-point Likert-type items measure a customer’s degree of commitment and loyalty. The scale is general in the sense that it can be easily adapted for use with a variety of business entities such as a company, brand, store, or website.
How much a person believes that a particular business is committed to environmentally friendly practices is measured in this scale with four, seven-point items.
A customer’s belief that something such as a particular brand or company is better than the alternatives and that he/she is loyal to it, is measured using three, nine-point Likert-type items.
Six, seven-point Likert-type items measure how much a person believes he/she can stick to a budget, avoid spending when necessary, and accomplish financial goals.
With three, seven-point Likert items, the scale measures how much a customer will return to receive service from a particular provider in the future. The items are phrased hypothetically but a very slight change in wording can make the scale relevant for use with an actual business relationship.
The scale measures the degree to which a person believes that a company is genuinely trying to be environmentally responsible and not just acting that way to make more money. A six-item version of the scale is provided as well as an eight-item version, both with seven-point response formats.
The degree to which a consumer is committed to a company and believes the company knows what he/she wants is measured with three, seven-point Likert-type items.
The five, nine-point, Likert-type scale measures how much a person expresses satisfaction with his/her relationship with a person as a result of a gift that person has given.
