commitment
Six, seven-point items are used to measure chronic behavior emphasizing self-regulation in which a person, after achieving a short-term goal, is motivated to forego short-term rewards that are inconsistent with a long-term goal.
Six, seven-point Likert-type items measure a person’s ability to sustain effort despite hardships and setbacks.
Four, five-point Likert-type items measure a customer’s degree of commitment and loyalty. The scale is general in the sense that it can be easily adapted for use with a variety of business entities such as a company, brand, store, or website.
How much a person believes that a particular business is committed to environmentally friendly practices is measured in this scale with four, seven-point items.
A customer’s belief that something such as a particular brand or company is better than the alternatives and that he/she is loyal to it, is measured using three, nine-point Likert-type items.
Six, seven-point Likert-type items measure how much a person believes he/she can stick to a budget, avoid spending when necessary, and accomplish financial goals.
With three, seven-point Likert items, the scale measures how much a customer will return to receive service from a particular provider in the future. The items are phrased hypothetically but a very slight change in wording can make the scale relevant for use with an actual business relationship.
The scale measures the degree to which a person believes that a company is genuinely trying to be environmentally responsible and not just acting that way to make more money. A six-item version of the scale is provided as well as an eight-item version, both with seven-point response formats.
The degree to which a consumer is committed to a company and believes the company knows what he/she wants is measured with three, seven-point Likert-type items.
The five, nine-point, Likert-type scale measures how much a person expresses satisfaction with his/her relationship with a person as a result of a gift that person has given.