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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

commitment

The belief that a company’s founders are intent on working hard and persistently to overcome obstacles to their success is measured with four, seven-point Likert-type items.

The extent to which a person believes that a company is demonstrating its commitment to doing public good is measured with three, seven-point Likert-type items.

Five, seven-point Likert-type items measure a consumer’s commitment to buy a particular brand in the future if it is available. 

The scale measures a customer’s intention to continue purchasing a specified good from the same specified retailer as was purchased from in the past.  Four, seven-point Likert-type items compose the scale.  The sentences are stated hypothetically but can be easily adapted for measuring actual repurchase intentions by replacing the word “would” in each sentence with “will.”

This seven-item, seven-point Likert-type scale measures a consumer’s strong emotional bond to a particular service provider.

This eight-item, seven-point Likert-type scale measures a consumer’s strong emotional bond with a particular branded good (not service).  Given the way the product is described in the items, the product needs to be something that can potentially be lost or broken.

How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items.  Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website. 

Six, seven-point items are used to measure chronic behavior emphasizing self-regulation in which a person, after achieving a short-term goal, is motivated to forego short-term rewards that are inconsistent with a long-term goal.

Six, seven-point Likert-type items measure a person’s ability to sustain effort despite hardships and setbacks.

Four, five-point Likert-type items measure a customer’s degree of commitment and loyalty.  The scale is general in the sense that it can be easily adapted for use with a variety of business entities such as a company, brand, store, or website.