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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

community

Eight, seven-point Likert-type items measure a consumer’s belief that a particular company engages in behaviors that are thought to advance social good such as caring for people and the environment.

The scale is composed of four Likert-type items that measure the degree to which a person identifies mostly with the people, traditions, and events in his/her local community.

With three, seven-point Likert-type items, the scale measures the degree to which a person’s support of a particular organization is based on its community involvement and charitable activities.

Three, seven-point Likert-type items measure the degree to which a person believes that a particular organization should be involved in charitable community activities and would stop supporting the organization if it discontinues such activity.

Three, seven-point items measure a person’s self-expressed likelihood of engaging in consumption behaviors over some period of time that are thought to benefit people in the local area.

The scale uses three statements to measure the degree to which a consumer likes Internet shopping sites to facilitate the connection of shoppers so they can share ideas and help each other.  As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.

The scale uses three, six-point Likert-type items to measure the belief a person has that involvement in a product sharing system would be approved by his/her reference groups.

The scale has ten, seven-point items intended to measure the degree to which a person uses social media to monitor and stay current with brands, retailers, and consumers of products in a certain product category.

With three, five-point Likert-type items, the scale measures the degree to which a member of an online community feels accepted by other members and that they respect his/her opinions.

Ten, seven-point items are used to measure the extent to which a person identifies with people in his/her local community.