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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

comparison

The belief that someone put more thought and time into writing a review than the average reviewer is measured with six items.  The object of the review is not stated in the sentences but can be put in the instructions if not obvious from other aspects of the experiment or questionnaire.

The extent to which a person believes another individual is a peer and thinks like him/her is measured with three, 101-point items.

Using three, seven-point Likert-type items, the scale measures how much a person believes that a particular good or service is new to the market and different from alternative products.

Four, seven-point semantic differentials measure the degree to which a person feels dissatisfied with his/her financial situation, especially when compared to the situations experienced by peers.

How much a person is interested in direct banking and is diligent in selecting one is measured with four, seven-point Likert-type items.

How a person believes his/her capability and confidence compare to other people investing in the stock market is measured with three, seven-point items.

Four, seven-point items measure how much a person believes that a branded product gives owners a feeling of superiority and higher status compared to other customers who do have the product.

The extent to which a consumer wants to be a special user of a brand with a higher status than other users is measured with three, seven-point Likert-type items.

With three, seven-point questions, the scale measures how much a person believes that he/she has superiority and higher status compared to other owners/users of a particular brand.

With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.