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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

compatibility

The degree to which a sponsoring entity and a sponsee are viewed as fitting together well is measured with three, seven-point semantic differentials.  (A sponsee is the entity being sponsored, such as an event, an organization, or a cause.)

The scale uses three, seven-point semantic differentials to measure how well two objects are considered to fit each other and be compatible.

The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.

The extent to which a customer believes he/she has good relationships with employees of a retail establishment is measured with three statements.

Nine, seven-point items are used to measure how close one feels to a particular person and how likely the person would fit in one’s “in-group.”

Four, seven-point semantic differentials are used to measure the extent to which a person believes another person is similar to him/herself in many ways.

This three item, Likert-type scale measures how well a person believes the advertisement for a certain product is suited for that product. 

The extent to which a person reports feeling similar to a certain other individual is measured in this scale with three, seven-point items.

The three, seven-point semantic differentials composing this scale measure how well a person believes two things are consistent and coordinated with each other.

How well a person believes two things are compatible and consistent with each other is measured in this scale with three, seven-point semantic differentials.