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compatibility

The degree of compatibility a person believes he/she has with a “partner” regarding brand preferences is measured with three, seven-point items.

How well two brands are considered to be compatible and a good fit for co-branding a product or event is measured with three questions and a 101-point response scale.

The degree to which a sponsoring entity and a sponsee are viewed as fitting together well is measured with three, seven-point semantic differentials.  (A sponsee is the entity being sponsored, such as an event, an organization, or a cause.)

The scale uses three, seven-point semantic differentials to measure how well two objects are considered to fit each other and be compatible.

The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.

The extent to which a customer believes he/she has good relationships with employees of a retail establishment is measured with three statements.

Nine, seven-point items are used to measure how close one feels to a particular person and how likely the person would fit in one’s “in-group.”

Four, seven-point semantic differentials are used to measure the extent to which a person believes another person is similar to him/herself in many ways.

This three item, Likert-type scale measures how well a person believes the advertisement for a certain product is suited for that product. 

The extent to which a person reports feeling similar to a certain other individual is measured in this scale with three, seven-point items.