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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

compatibility

The degree to which a sponsoring entity and a sponsee are viewed as fitting together well is measured with three, seven-point semantic differentials.  (A sponsee is the entity being sponsored, such as an event, an organization, or a cause.)

The scale uses three, seven-point semantic differentials to measure how well two objects are considered to fit each other and be compatible.

The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.

The extent to which a customer believes he/she has good relationships with employees of a retail establishment is measured with three statements.

Nine, seven-point items are used to measure how close one feels to a particular person and how likely the person would fit in one’s “in-group.”

Four, seven-point semantic differentials are used to measure the extent to which a person believes another person is similar to him/herself in many ways.

This three item, Likert-type scale measures how well a person believes the advertisement for a certain product is suited for that product. 

The extent to which a person reports feeling similar to a certain other individual is measured in this scale with three, seven-point items.

The three, seven-point semantic differentials composing this scale measure how well a person believes two things are consistent and coordinated with each other.

How well a person believes two things are compatible and consistent with each other is measured in this scale with three, seven-point semantic differentials.