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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

competence

The motivation a person has to feel talented and able to perform well is measured with four, seven-point items.

How much something is believed to be characterized by traits such as skillfulness, capability, and efficiency is measured with six, seven-point uni-polar items.  The scale is general in the sense that it has been used with respect to both individuals and organizations.

Four, seven-point Likert items are used to measure the degree of confidence a person has in his/her capability to learn a particular task and competently perform it.

This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.

The scale has six items that are used to measure the degree to which a customer believes a particular salesperson is competent and has high integrity.

Six, seven-point Likert-type items are used to measure one’s self-efficacy with regard to accomplishing goals in life despite obstacles.

Using four, seven-point uni-polar items, the scale measures how much a person is considered to be skillful and intelligent. 

Three, seven-point Likert-type items measure the degree to which a person is viewed as competent and ambitious.

Using six, five-point Likert-type items, the scale measures a person’s belief that an organization to which he/she belongs is competent and caring about its members.

The degree to which one person views another person as being competent due his/her assertiveness and apparent status is measured with four, seven-point semantic differentials.