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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

competence

Four, seven-point Likert items are used to measure the degree of confidence a person has in his/her capability to learn a particular task and competently perform it.

This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.

The scale has six items that are used to measure the degree to which a customer believes a particular salesperson is competent and has high integrity.

Six, seven-point Likert-type items are used to measure one’s self-efficacy with regard to accomplishing goals in life despite obstacles.

Using four, seven-point uni-polar items, the scale measures how much a person is considered to be skillful and intelligent. 

Three, seven-point Likert-type items measure the degree to which a person is viewed as competent and ambitious.

Using six, five-point Likert-type items, the scale measures a person’s belief that an organization to which he/she belongs is competent and caring about its members.

The degree to which one person views another person as being competent due his/her assertiveness and apparent status is measured with four, seven-point semantic differentials.

Four statements are used to measure the degree to which a customer believes that a particular service provider helps him/her to become more knowledgeable and skilled with respect to the service.

A person’s level of trust in the benevolence, integrity, and competence of someone who has sent him/her a product-related message via e-mail is measured with nine, seven-point items.