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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

concern

Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.

How much a person is mindful of and attentive to the time until he/she retires is measured with three questions and a seven-point response format.

How much a person views him/herself as sympathetic and concerned about others is measured with three, seven-point Likert-type items.

With four items and a seven-point Likert-type response format, the scale measures the degree of concern a person has about tipping at a particular service-related retail establishment.  The scale is flexible for use in a variety of contexts in which tipping is relevant. 

Using four, seven-point Likert-type items, the scale measures a person’s belief that the sponsor of an event truly cares about it and thinks it deserves support.

The scale measures how much an organization is believed to be selfish and motivated by its own self-interest.  Two versions of the scale are presented and vary in terms of whether one organization is being described or if two organizations are being compared.  Most of the studies used the same eight items.

The scale uses three, seven-point Likert items to measure the degree to which the feedback provided by a customer to a service provider is meant to show concern for the future of their relationship.

Three, seven-point Likert-type items are used to measure the degree to which a person believes a particular company is socially active due to its genuine concern and unselfish motivation.

A Likert-type scale with five statements measure the degree to which a person believes that ecological crises are likely to occur because of harmful human activity.

The degree to which a person believes that a particular organization cares about its customers and is helpful is measured with this five-point scale.  A two and a four item version are discussed.  While the scale was made for use in the hospitality industry, it could be easily used with many other businesses as well.  With a minor change in one of the items, the scale could be used with non-businesses as well.