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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

confidence

Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.

With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.

How much a person is sociable and talkative is measured with six, seven-point Likert-type items.

With four items, the scale measures the extent to which a person believes that his/her decisions involving a particular domain of information are made well and easy to make. 

The extent to which a person believes he/she has what it takes to make wise financial decisions, especially with respect to investments, is measured with five, seven-point Likert-type items. 

This scale uses five, seven-point items to measure a person’s belief in his/her ability to operate manual and automatic transmission automobiles.  (Two items refer to driving a manual transmission vehicle while the other three items are relevant for either type.)

Six, seven-point Likert-type items are used to measure a type of psychological empowerment in which a person believes his/her actions make a positive difference in another person’s life.

A person’s belief that he/she was able to get others to do what was wanted in a certain situation is measured with six, seven-point Likert-type items.

How much something is believed to be characterized by traits such as skillfulness, confidence, and intelligence is measured with seven-point uni-polar items.  A six- and a three-item version are described.  The scale is general in the sense that it has been used with respect to both individuals and organizations.

With eight, seven-point Likert-type items, the scale measures a person’s confidence in his/her capability to overcome challenges and perform tasks effectively in a wide variety of situations.