This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
confidence
Using four, seven-point Likert-type items, this scale measures a person’s confidence in his/her ability to achieve personal goals.
The scale is composed of five Likert-type statements that are used to measure one’s confidence in his/her ability to buy the “right” brand that will lead to a satisfying outcome.
The level of confidence a person has in a particular retailer and belief in its reliability is measured with five, seven-point Likert-type items.
Using three, seven-point Likert-type items, the scale measures the belief that one has the ability to make situations turn out the way he/she wants.
How a person believes his/her capability and confidence compare to other people investing in the stock market is measured with three, seven-point items.
The scale measures how much an app helps a person feel more confident about pursuing a particular set of goals. Three, nine-point items compose the scale.
Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.
With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.
How much a person is sociable and talkative is measured with six, seven-point Likert-type items.
With four items, the scale measures the extent to which a person believes that his/her decisions involving a particular domain of information are made well and easy to make.
