I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
confidence
The scale measures how much an app helps a person feel more confident about pursuing a particular set of goals. Three, nine-point items compose the scale.
Four, seven-point items are used to measure a person’s belief that he/she can successfully cope with unexpected financial situations.
With ten, seven-point items, the scale measures a person’s confidence that he/she can successfully find solutions to most problems that are encountered.
How much a person is sociable and talkative is measured with six, seven-point Likert-type items.
With four items, the scale measures the extent to which a person believes that his/her decisions involving a particular domain of information are made well and easy to make.
The extent to which a person believes he/she has what it takes to make wise financial decisions, especially with respect to investments, is measured with five, seven-point Likert-type items.
This scale uses five, seven-point items to measure a person’s belief in his/her ability to operate manual and automatic transmission automobiles. (Two items refer to driving a manual transmission vehicle while the other three items are relevant for either type.)
Six, seven-point Likert-type items are used to measure a type of psychological empowerment in which a person believes his/her actions make a positive difference in another person’s life.
A person’s belief that he/she was able to get others to do what was wanted in a certain situation is measured with six, seven-point Likert-type items.
How much something is believed to be characterized by traits such as skillfulness, confidence, and intelligence is measured with seven-point uni-polar items. A six- and a three-item version are described. The scale is general in the sense that it has been used with respect to both individuals and organizations.
