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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

consequences

With five, seven-point Likert-type items, the scale measures how much a person believes that thinking about his/her discretionary purchases would result in various negative feelings. 

The level of risk-related concern a consumer has about purchasing a particular object is measured with three, seven-point Likert-type items.  While the scale was made for use with a product, it appears it could be used with other objects that may not be considered “products” per se such as a house, a company’s stocks, or a rare piece of art.

This three-item, seven-point scale measures how concerned a person is about being embarrassed if he/she reviewed a particular good or service and it was not accepted well by others.  The items are general enough for use with regard to posting product reviews online or privately sharing one’s opinion with friends. 

The scale uses three, seven-point Likert-type items to measure a person’s belief that everyone could experience a house fire and, if it occurs, smoke detectors can reduce the damage.

The scale is composed of four, nine-point Likert-type items that measure how much concern and worry a person expresses about how a particular product with a particular attribute will function.

Three, seven-point Likert-type items measure the degree to which a person believes a particular infection is serious.

Four, nine-point Likert-type items measure how vulnerable a person believes it would be to engage in sex given a certain hypothetical context.

Composed of three, seven-point Likert-type items, the scale measures a person's belief that unhealthy eating patterns can have serious harmful effects on one's overall health.

Three, seven-point Likert-type items measure a person's belief that adhering to particular nutritional guidelines will effectively reduce harmful effects on one's health.

The degree to which a person believes it is likely that a service would not be delivered or provided as expected is measure in this scale with three, seven-point Likert-type statements.